e.l.f. Cosmetics Launches in Brazil Exclusively with Sephora

e.l.f. Cosmetics announces its expansion into Brazil, exclusively with Sephora. 

As the first mass color brand in Sephora Brazil, e.l.f. Cosmetics is bringing its signature combination of prestige-quality products, powerhouse innovation, and accessibility to every eye, lip, and face in Brazil.

With this launch, the e.l.f. Brands are furthering their presence in Latin America. Sephora has become a key beauty destination in Brazil, providing unique shopping experiences in the cosmetics market for trend-focused consumers. 

Kory Marchisotto, President, e.l.f. Brands, said:

“Brazil has been calling for e.l.f. and we’ve been listening. It is one of the most passionate beauty communities in the world and a market that shares our belief that great beauty should be accessible to everyone. We’ve taken the time to understand what makes Brazilian consumers unique and we’re excited to bring the best of e.l.f. to every eye, lip and face without compromise.”

e.l.f. Beauty has been steadily building the global footprint of its brands, doubling international sales penetration of all its brands over the last five years to 21% of net sales. 

Renata Nakano, Merchandising Director at Sephora Brazil, commented:

“Brazil is a market that closely follows the global beauty industry, and for years, we have seen consistent consumer demand for e.l.f. Cosmetics. The brand’s arrival at Sephora responds to this interest while also expanding the diversity of options available to consumers, particularly within a price range that still has room to grow in the prestige market.”

e.l.f. Beauty sees significant opportunity for growth internationally and is focusing both on expanding in existing markets and selectively seeding e.l.f. Brands in new markets where it sees growing global demand from its community – and Brazil has been knocking on that door.